LSE allows you to create symlinks, hardlinks, junctions, smartcopies, smartclones, smart mirrors, smart moves, splices, multiple sources, and bunch of other stuff I found too confusing to read, frankly. But, it's a brilliant free product that creates a Windows Explorer context menu that allows you right-click on your LINK-TARGET folder then drag it to where you'd like to create the actual link. You can of course rename the link to anything you'd like.